On April 14, 2025, from 11:15 to 13:00, a guest lecture took place at the Faculty of Economics – Skopje, offering an in-depth look into the operations of one of the world’s most influential digital platforms—Amazon. The lecture, titled “How Does Amazon Function: Customers at the Centre of the Powerful Digital Platform”, was delivered by Ana Stojmirovska, MSc., Adviser for Clients at Amazon Germany.
 
Ms. Stojmirovska provided a behind-the-scenes perspective on Amazon’s customer-centric approach, emphasizing how the platform strategically uses data, advanced algorithms, innovative technologies, and highly efficient logistics to ensure customer satisfaction and loyalty. She also highlighted key elements of Amazon’s operational model and client management strategies that contribute to its global success.
 
The session sparked discussion on the broader implications of platform-based business models for the digital economy, touching on innovation, market competition, and the evolving expectations of modern consumers. The event offered valuable insights for students, regarding  the future of global commerce.